Graphics

Visual Design for Websites & Apps

‘A picture says a thousand words’ still, today. Visual design can still make or break any interface. A web site that is a dream to use can still lack credibility if it looks amateurish… and a site overloaded with dazzle can send bored users elsewhere while it loads.

Visual design for the digital environment has three overlapping aspects:


  • Branding or ‘look and feel’ attempts to provoke an emotional response from the viewer and usually involves the use of colour, shape, type, texture, space, images and logos.
  • Layout involves the organisation of elements on the page, the use of balance, proportion, hierarchy and emphasis
  • Controls, the functional elements of the graphical user interface (buttons, icons, windows etc) needed for interaction between humans and technolog

The primary purposes of graphic design are to:

  • Create a clear visual hierarchy of contrast, so you can see at a glance what is important and what is peripheral
  • Define functional regions of the page
  • Group page elements that are related, so that you can see structure in the content

A simple page grid establishes discrete functional areas, and adequate negative space defines the figure-ground relationships for the page. The page uses familiar principles of page layout, and users can easily predict the location of major content and functional elements.

Crowded pages confuse the figure-ground relationships of page elements by creating an ambiguous field of visual texture, with little contrast to draw the eye and few landmarks to help the user understand content organization. Crowded elements also cause 1 + 1 = 3 effects, adding visual confusion.

Logo Design

Logo designs can consist of symbols, text or a combination of both. Prior to the creation of a logo for your organisation or product, conduct research on what sort of logo designs appeal to your key demographic. Also ensure that your logo design reflects the goods or services offered by your organisation and that your logo design adds some meaning and value to your business plan.
Advantages of a Good Logo Design
• A good logo design helps establish a unique identity to your business or product.
• A good logo design will help differentiate your product from similar products in the market.
• A professional logo design shows Customers and clients your organisations professional approach to business.
• A well thought out logo design will help attract a new Customer base.

Logo designs can consist of symbols, text or a combination of both. Prior to the creation of a logo for your organisation or product, conduct research on what sort of logo designs appeal to your key demographic. Also ensure that your logo design reflects the goods or services offered by your organisation and that your logo design adds some meaning and value to your business plan. 
Advantages of a Good Logo Design • A good logo design helps establish a unique identity to your business or product. • A good logo design will help differentiate your product from similar products in the market. • A professional logo design shows Customers and clients your organisations professional approach to business. • A well thought out logo design will help attract a new Customer base.

Branding

Branding is much more than visual design, but it plays a big role in creating the look and feel of a web site.

Always follow the corporate identity standards of your company: proper use of your logo, company colours and any other imagery associated with your business. It’s important that the online environment enhances and builds on your existing offline brand and doesn’t overpower or supplant it.